In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Winner of best Marketing book in. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many. Book details Author: Nir Eyal Pages: pages Publisher: Portfolio Language: English ISBN ISBN Description this book How do successful companies create products people canâ€™t put down?Why do some products capture widespread.
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Read "Hooked How to Build Habit-Forming Products" by Nir Eyal available from Rakuten Kobo. Sign up today and get $5 off your first purchase. How do. Hooked: How to Build Habit-Forming Products is a guidebook to building engaging products, written for product managers, designers, marketers, and Actionable steps for building products people love and can't put down. Download Now. the ebook. I discovered this ebook from my dad and i recommended this pdf to find out. (Jarod W ard). HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS .
In Hooked , Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions and many more with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience.
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Report as inappropriate. This book is the best and most important book i have ever read in my whole life I recomand every person would like to creat a really succesfull application or amaizing store to dont do it after reading this book … Show more Show less. How to write a great review Do Say what you liked best and least Describe the author's style Explain the rating you gave Don't Use rude and profane language Include any personal information Mention spoilers or the book's price Recap the plot.
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Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune companies.
After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as " the place to discover the next big things in tech. Would you like to tell us about a lower price?
Read more Read less. Enabled Enhanced Typesetting: Enabled Page Flip: Enabled Language: Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. The Design of Everyday Things: Revised and Expanded Edition. Don Norman. Don't Make Me Think, Revisited: Steve Krug. Jake Knapp. The Lean Startup: Eric Ries. Ben Horowitz. Cracking the PM Interview: Gayle Laakmann. Product description Review Voted one of the best business books of the year by Goodreads readers.
Read Hooked or the company that replaces you will. Then you'll hope your competition isn't reading this. It's that good.
Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology. Stephen Wendel, author Designing for Behavior Change. See all Product description. Product details Format: Kindle Edition File Size: Penguin 4 November Sold by: English ASIN: Enabled X-Ray: Customers who viewed this item also viewed.
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Hooked Workbook: Supplemental Workbook for Nir Eyal's "Hooked: How to Build Habit-Forming Products". Nir Eyal. The Breakthrough Power of Lateral Thinking. Shane Snow. Is this helpful? Thank you for your feedback.
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