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button on your keyboard Read Nineteenth-Century Music & the German Romantic Ideology for Tablet author John Daverio – ukraine-europe.info . Tag - read online 50 Years of Pirelli Calendar by Philippe Daverio 50 Years of Pirelli Calendar download pdf, epub download book · download ebook · download epub · download pdf · download torrent · ebook · ebook pdf. 7 Why investing in eBooks on art and photography makes a whole lot of sense. . the Louvre in Paris, instead, offers the possibility to download an application in which . 7 Daverio's eBook is not very different from its paper counterpart in its.
Skip to main content. Log In Sign Up. Art and Photography eBooks: An Untouched World - How eBooks on visual arts can be profitable for publishers in the 21st century. Giulio Menna. Taking it to the next step The aim of this essay is to prove that this typology of books is the one that could best profit from the current shift to a digital environment along with discussing ways in which marketing this genre of eBooks could prove to be profitable.
Michael Tanner. Mozart at the Gateway to His Fortune: Serving the Emperor, Clara Schumann.
Nancy Reich. Gustav Mahler. Bruno Walter. Peter Williams. Richard Wagner. Music in the Nineteenth Century: The Oxford History of Western Music.
Music at the Limits. Edward Said. Crossing Paths. John Daverio. Eric Frederick Jensen.
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Alban Berg and His World. Christopher Hailey. Richard Wagner and His World. Thomas S. The New Bruckner. Dermot Gault. The Cambridge Companion to Brahms. Michael Musgrave. The Sorcerer of Bayreuth. Barry Millington.
Philippe Daverio,: 50 Years of Pirelli Calendar
Jens Malte Fischer. My Life with Wagner: Fairies, Rings, and Redemption: Exploring Opera's Most Enigmatic Composer. Christian Thielemann. Bach's Works for Solo Violin. Joel Lester. Theodor W. New Music at Darmstadt. Dr Martin Iddon. The Listener's Companion: The Great Composers and their Works.
Nicolas Slonimsky. Bruckner - Mahler - Schoenberg. Dika Newlin. The Cambridge Companion to the Lied. James Parsons. The Cambridge Companion to Richard Strauss.
Charles Youmans. Franz Liszt and His World. Christopher H. The Cambridge Companion to Mahler. Jeremy Barham. The Cambridge Companion to Liszt. Kenneth Hamilton.
The Cambridge Companion to Schubert. Bach's Feet. David Yearsley. Constantin Floros. Beethoven for a Later Age. Edward Dusinberre. Barry Cooper. Stephen Johnson. Dinner with Lenny: Jonathan Cott. The Cambridge Companion to the Symphony. Julian Horton. Three Questions for Sixty-Five Composers.
Music in the Early Twentieth Century. Julian Rushton. A Life in Music. Larry Todd. The Beethoven Obsession. Brendan Ward. German Lieder in the Nineteenth Century.
Rufus Hallmark. The Cambridge Companion to Schumann. Beate Perrey. The Wagner Compendium: Classical Form.
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William E. Lies and Epiphanies. Chris Walton. For The Love of Music. Michael Steinberg. Beethoven the Pianist.
Tilman Skowroneck. Unfinished Music. Richard Kramer. Beethoven's Theatrical Quartets. Nancy November. Beethoven's Symphonies: An Artistic Vision. Exploring Bach's B-minor Mass. Yo Tomita. Arnold Schoenberg's Journey.
Allen Shawn. Tchaikovsky's Eugene Onegin. Michael Steen. The Cambridge Companion to Haydn. This means that Although not being the best technology available, Liquid Crystal Displays are clearly a step forward compared to the E-Ink bit technology, being these capable of presenting up to 16 million colors to the viewer and are therefore a viable way. All these elements, therefor, would advise a publisher who is willing to develop eBooks on art and photography to generate products that are optimized for devices that use such technology use of LCD technology other than E-ink and OLED, at least for the next generation of eBooks.
This website offers the possibility of exploring all the frescos that are present in the room, in extreme detail 13; a detail that is not achievable when visiting the chapel itself in real life, due to the high amount of visitors, the height of the paintings and the security limitations. Retrieved from Display Technology Shoot Out: OLED vs.
Retrieved from Fraunhofer IAP: Sitecatalyst Netavrages. Retrieved from Sitecatalyst Netavrages: Retrieved from Apple: Similar possibilities are offered also by other museums: Although very well curated, these three samples of digitalized art show their limits: Also, these websites are not optimized for mobile devices, offering a limited experience to digital tablet users. The Louvre application is well designed, offering the possibility to view masterpieces present in the museums halls, accompanied by comments by art experts which reviewers, though, accuse them of being superficial and incomplete Even if faulty, these three examples are successful: The Louvre application has been received, a total of reviews in the Italian AppStore only as of the 16th of April 18; this indicates at least certain customers.
This number, though, does not include all those customers who have decided not to give a review to this application; therefore, the final user count will be almost certainly higher. Having proven the actual existence of a market for art and photography eBooks in the previous paragraph; how could these be sold?
Geo-marketing, the marketing strategy based on the physical position of an individual and its device, can be the most powerful tool to market this typology of eBooks. A visitor of a museum, with a device connected to the internet that has geo-location services activated, is a potential customer that could decide to invest his money on an eBook that can guide him through the museum that he is about to visit, as the success of the Louvre application proves.
The challenge for the publisher would be, then, to convince that customer that the eBook proposed by his publishing house is actually better than the official application proposed by the museum. A challenge that could be won by undercutting the competitor, offering a product that is written by well-known experts and by offering a product that can be enjoyed also once the visit to one particular museum is over.
Obviously there are many other complications present in such a theoretical product. The most evident is 14 Please visit: Retrieved from AppStore: The museum authority would very probably not be willing to authorize such an operation from a company who will directly affect part of the incomes that derive from the sales of a similar digital application developed by themselves.
Also, consumer-awareness should be generated once the potential customer is in the museum or in its proximity or even before it reaches the facility. As an example, in this case, a habit should be generated within users: The theories on how this could be achieved and how to exactly market this product, though, fall far from the scope of this paper. But what appears to be clear by the examples given in this chapter is that there is a potential new gold vein for a publisher that has not been exploited yet.
To further prove that digital eBooks on art and photography are a potentially profitable market for publishers a brief case study can be presented.
It concerns a book that was published in Italy in by Rizzoli and that proved to be an even greater success in its digital version, thanks to the possibilities of the digital world: To give time to time.
Go to the museum and look at one picture only. It is not easy, is really stuff for initiates only. And then exiting quickly you can see a picture which you never would have thought of: Then there are the books. They have to be viewed with nice and distracted attention, opening them from time to time. Finally there is the magic tool of our age: This proved to be a clever move by Rizzoli: In just a few hours the eBook climbed the charts and eventually reaching its top Ridare tempo al tempo.
Andare nel museo e guardare un quadro solo. Poi ci sono i libri. Vanno guardati con simpatica e distratta attenzione, aprendoli di tanto in tanto. Daverio Lancia il "Museo Digitale". Boom Sull'IbookStore. Retrieved from Corriere della Sera: The difference lays, instead, in the enhanced experience available through the digital technology: These contain extra information on the paintings that are being observed, such as the technique with which it was painted, in which museum it is exposed, the year painted, the real dimensions; along with traditional information, also present on the paper version, such as the title and the author of the masterpiece.
Furthermore, with a double touch, a complete zoom on the painting is possible, giving the chance to the reader to view details of paintings that would be otherwise missed in the traditional counterpart of this work. The eBook also offers alternative ways of reading: Although there are no exact number regarding the sales of this eBook, the enthusiastic reviews by the users and the fact that the success reached one of the Italian national news websites are proof of the editorial success of this enterprise which works towards proving how a book on art and photography, enhanced and optimized compared to the paper-book can prove to be a profitable investment for publishers.
The kind of books that are being discussed in this essay are among the most expensive ones to be produced
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